Social prescribing – wherein patients are told to try creative workshops, regular exercise, and volunteering to improve their wellbeing – has been around for years, but it’s gaining the attention of policy-makers. How can it proactively tackle physical and mental health problems?

Britons are reaching for the soil to ground themselves and find calm among the chaos. With the health of the planet and the natural environment becoming a pressing concern, how can brands speak to people who are seeking to restore their connection with nature more than ever before?

Younger people are reaping the benefits of green-fingered pursuits, turning to gardening for its positive impact on mental health and as a way to create moments of escapism. With big nights out being replaced by trips to the local garden centre, brands can help support these slower pursuits.

While gardening has experienced a surge in popularity during the pandemic, the challenges and science behind the hobby often leave many plant enthusiasts in the dark. Driven by making horticulture more accessible to newbies, Neverland blends tech and plant care in an easy-to-use platform.