While gardening has experienced a surge in popularity during the pandemic, the challenges and science behind the hobby often leave many plant enthusiasts in the dark. Driven by making horticulture more accessible to newbies, Neverland blends tech and plant care in an easy-to-use platform.

Green-fingered retirees were once the archetypal gardeners but now urban Gen Yers and Zers are waking up to the many benefits of tending plants, whether they’re in an allotment, window box, or the home. But how do these garden gurus differ from their parents and grandparents?

During the pandemic, many have sought to bring the outdoors in, and with a rise in plant parents came a rise in plant influencers. With hundreds of thousands of followers, these greenery aficionados are offering ‘plantspo’ to those who have found it soothing to nurture plants in lockdown.

Being stuck at home during the COVID-19 pandemic has forced people to reevaluate their lives, leading some to embrace a simpler way of living by starting a vegetable garden or figuring out an effective work-life balance. Will this change in habits spark a minimalist resurgence in the long term?