New skin solutions are never more than a click away in the social media era. Yet in Germany, the beauty culture is defined more by tradition than innovation. Why do older brands such as Weleda and Dr. Hauschka still resonate with people? And what can new players learn from them?
Yoanna Gouchtchina is the founder of KOZHYA, a high-tech personalised daily skincare system backed by the L’Oréal Innovation Programme.
Daniel Plettenberg is the founder of strategic insight agency Valor and a fragrance entrepreneur at boutique perfume brand AtelierPMP. He’s worked extensively within the beauty industry with major brands such as L’Oréal and Chanel.
With over 15 years of experience mapping cultural shifts and trends, Shabana Ebrahem helps brands better contextualise contemporary lifestyle and wellbeing narratives. She's a trusted industry advisor, idea curator, practitioner, and educator, skilled in trend application, research, and cultural insight. Ebrahem has designed and led pivotal foresight and market intelligence projects for leading brands in the UK and globally across industries, including beauty, supplement health, consumer electronics, and retail – making her a go-to specialist for several leading companies.
