At the height of the pandemic, entering the metaverse was the way for brands to reach people at home. The concept has since popped up in unlikely places as brands look to recapture interest in experiential marketing. Whisky brand Crown Royal is one, harnessing the metaverse in its campaign.

After a period of rapid digitisation, in which people relied heavily on the internet to facilitate meaningful connections, modes of visual self-expression have moved far beyond the performative selfie. In this new era of metaversal living, how do people want to curate their virtual identities?

With hype about the metaverse persisting, a couple has made headlines for tying the knot in a hybrid virtual-physical ceremony. Although such rituals aren't yet legally binding, they signal people’s continued curiosity for creative, fun, and meaningful remote interactions.

The Sandbox’s partnership with Snoop Dogg has introduced a previously detached community to the blockchain, NFTs, and the metaverse. With emerging metaverses competing for users as interest grows, how important will established celebrities, brands, and intellectual property be?