Price rises and tax increases have created a gloomy economic picture for Britons who are only just starting to feel the crippling impact of the increased costs of living. Now, they are on the hunt for ways to save money and brands that can help them score a much-needed bargain.

As the pandemic caused a surge in gas prices around the world, many people have become concerned about the cost of heating their homes. In the UK, Octopus Energy has emerged as a stable, trustworthy, and transparent option for those looking for a new supplier in troubling times.

As well as displacing millions of Ukrainians and eroding global interconnection, the Ukraine crisis is going to cause significant disruption to global supply chains. Keeping prices down by adjusting logistics networks is one way brands could support people as living costs continue to rise.

Nielsen finds that people trust adverts that focus on values more than ones that focus on products. As the pandemic pushes into 2022 and its third year, it's clear that people are priortising values-orientated advertising and expecting empathy from brands.