After standing by its decision to keep stores in Russia running, Uniqlo has since ceased operations in Russia. As the number of brands showing their support for Ukraine grows, public responses suggest brands that backpedal after committing to staying open in Russia may experience consumer backlash.

On 24 February, 2022, Russia launched a full-scale military invasion into Ukraine which has led to a loss of life, with millions displaced and seeking refuge in neighbouring countries. In response, Airbnb is offering free short-term housing to support Ukrainians fleeing from conflict.

Price rises and tax increases have created a gloomy economic picture for Britons who are only just starting to feel the crippling impact of the increased costs of living. Now, they are on the hunt for ways to save money and brands that can help them score a much-needed bargain.

Amid a supply chain crisis and geopolitical instability, the start of 2022 has seen many Americans experience a sudden rise in everyday costs. What tactics are they employing to cope with this increase, and how can brands both manage their bottom lines and better serve their customers?