After an extraordinary 2020, Peloton has reported stock prices decreased significantly in 2021. With the world adapting to post-pandemic life, brands that found themselves in the perfect storm during lockdowns are working to appeal amid people’s desire to return to life as normal.

Research from PureGym has found that interest in alternate forms of exercise is set to increase in 2022, as individuals move away from pandemic-imposed and traditional forms of exercise and are taking an increased interest in incorporating fitness into their daily lives through fun or convenience.

Gyms rebounded strongly following the end of most pandemic restrictions in the US, but digital habits have become ingrained for many people. How can fitness studios and brands strike a balance between their digital and physical offerings to keep Americans engaged with exercise?

With traditional ways of exercising being limited as a result of the pandemic, people are looking for new ways to keep fit. VR game Beat Saber offers older people a way to exercise without leaving the house, in an immersive environment that feels more like having fun than forcing exercise.