Rent prices are rising rapidly in the UK and with wage growth at a slower rate than inflation, people’s disposable income is contracting. As people are forced into being more mindful with their spending and prioritising everyday essentials, brands will need to work harder to convince people to spend.

Primark has pledged that regardless of inflation driving up its costs, customers will not be asked to foot the bill, as the brand absorbs the costs itself. With people fearful of rising inflation in the UK, sheltering customers from its impact can have major brand loyalty benefits.

With public resources stretched, COVID-19 has created opportunities for brands to demonstrate their pro-social values. But how are people evaluating their responses to the crisis? Canvas8 spoke to 16 Britons and Americans to learn how brand actions may affect customer loyalty in the future.

After two years of pandemic restrictions, Britons are determined to start a new chapter. However, for many, safety concerns and financial uncertainty is turning these hopes into doubts. Canvas8 spoke to nine people based in the UK to hear what they are most excited and worried about for 2022.