With the threat of supply chain shortages and price inflation, companies are scrambling to prevent leaving customers disappointed, especially around the holiday season. Planning ahead, Amazon is introducing ‘Black Friday-worthy’ discounts and deals, weeks ahead of the 2021 holidays.

With public resources stretched, COVID-19 has created opportunities for brands to demonstrate their pro-social values. But how are people evaluating their responses to the crisis? Canvas8 spoke to 16 Britons and Americans to learn how brand actions may affect customer loyalty in the future.

Bumble will open its first outpost in New York City in the form of an all-day eatery. As businesses start to open up, and New Yorkers put down their screens in favor of going out, having a physical presence is one way for this online brand to build brand loyalty in the real world.

Membership schemes and referral bonuses are just a few of the ways brands try to boost shopper loyalty – but are they enough to forge long-term commitments? Canvas8 spoke to Debra Grace, a marketing professor at Griffith University, about how to measure people’s relationships with brands.