Pets have acted as a lifeline for many throughout the pandemic, and an overwhelming share of owners are spoiling their pets to show appreciation. As people return to work, they’re placing a greater emphasis on the wellbeing of their pets and seeking services that help manage their pet's health.

As financial struggles lead many to forgo traditional life markers, pets are becoming more deeply embedded in the family unit. And pet parents are expecting a deeper level of care for their furry friends as a result. Tapping this is The Vets, a tech-enabled platform for at-home pet care.

For a new generation of pet owners, spurred on by the pandemic, the emotional health of their animals is more important than ever before. Petpuls’ AI-powered dog collar promises to deepen the pet-owner relationship and provide emotional transparency by giving dogs a voice.

Pet ownership surged as a result of the pandemic, with around 3.2 million being purchased within the first 12 months. Pets at Home has seen great success during this period, achieving £1 billion worth of sales for the first time ever thanks to its omnichannel and highly personalised approach.