In the wake of the COVID-19 pandemic, wellness is taking a central role in people’s travel and leisure decisions, with affluent Gen Yers, in particular, organising trips that put physical and mental health front-and-centre. So, how can tourism brands and hotels best accommodate these tourists?

COVID-19 has created a spike in insomnia rates across the world as people battle with new responsibilities, disruptions, and heightened anxieties. There's an opportunity for brands to help people get a better night's rest through flexible working policies or wellbeing-boosting products and services.

As well as disrupting their shopping habits and working arrangements, COVID-19 caused the upheaval of regular sleeping schedules for many Americans. With pandemic-related stress set to continue into 2021, how can brands help combat insomnia and guide people into dreamland?

After a pandemic-filled 2020 and 2021, a survey has found that Americans are continuing to make significant behavioral changes in the name of health and wellness. They're paying more attention to the products they consume and demanding transparency and honesty from brands.