Faced with months of lockdown, life simulator video games have surged in popularity, offering escapism, catharsis, and a supportive community. But The Sims Spark’d – a reality TV show that blurs the line between players and in-game avatars – confronts the uglier elements of gaming culture.

Gamers are used to spending on virtual goods to customise characters and unlock additional content, but how would they feel about IRL brands existing in these environments? As fashion labels seek to capture the next generation of luxe shoppers, how can they engage gamers in an authentic way?

With over 9.4 billion views on TikTok, ‘What I eat in a day’ videos are a social media phenomenon. These short clips offer a glimpse into the diverse eating habits of people around the world and are generally fun, but what risks do they pose? And how can brands tap into the power of eat-fluencers?

Gaming and snacking is a time-honored tradition – a bag of chips and a soda is never far from the archetypal ‘gamer’. But how does this notion hold up in 2021? Canvas8 spoke to ten American gamers about their eating habits to understand more about the relationship between snacking and gaming.