The desire for more immersive virtual content is matched by hesitation around the metaverse and the tech companies driving it. Nike’s acquisition of RTFKT signifies a more mainstream shift towards the virtual world, offering new audiences access to innovative online experiences.

The Sandbox’s partnership with Snoop Dogg has introduced a previously detached community to the blockchain, NFTs, and the metaverse. With emerging metaverses competing for users as interest grows, how important will established celebrities, brands, and intellectual property be?

What impact have lockdowns had on HNWIs’ expectations of IRL experiences? Why is the world of digital luxury proving so alluring? How are status symbols being redefined? And what can high-end brands do to meet the growing calls for supply chain transparency and accountability?

Innovations in AR and VR are giving storytellers, game developers, and brands new and more engaging ways of connecting with audiences. But what will get people excited about using these technologies? And how might these tools redefine play, fitness, and socialising in the digital realm?