As public discourse shifts from pandemic bedlam to a green recovery, ride-hailing companies are promising all-electric fleets to cater to shifting values. But will eco-friendly vehicles be enough to attract passengers after a year-long slump? And what else do Americans expect from these services?

A survey of EV users has found that while purchases are driven by environmental concerns, drivers remain electric because of an enhanced subjective experience. Meeting human desires, like convenience or aspirational lifestyles, are key prerequisites to make lasting shifts to sustainability.

Classic cars have always been a passion for many but accessible to few. Yet, with EVs going mainstream, converting classic cars to electric is on the rise. Bringing together vintage-seekers, car-lovers, and eco-minded drivers, that niche welcomes brands eager to mix nostalgia with sustainability.

Climate concerns are reshaping the ways that brands operate across sectors. In the auto industry, this has manifested in the adoption of hybrid and electric drivetrains – but how else can manufacturers tap into eco sentiments? And how are luxury brands making green machines more appealing?