Signal18 Jan 2022
‘Adopt a Carnivore’ makes Veganuary more about food fun

Oumph! is celebrating Veganuary 2022 with its ‘Adopt a Carnivore’ campaign, challenging plant-based eaters to adopt a carnivore for the month of January. Not only does the move demonstrate the continuous growth of Veganuary but it also shows how brands are re-focusing New Year's resolutions as fun.

‘Adopt a Carnivore’ makes Veganuary more about food fun