With vegan ranges available at supermarkets and fast food chains across the UK, it’s never been easier to adopt an animal-free diet. But who – and what – is helping to bring this formerly niche diet into the mainstream? And how can brands create excitement for those looking to cut back on meat?

While lockdown has seen us snacking and indulging more, it has also prompted a large-scale return to the kitchen and preparing home-cooked meals. As we cook more, Pimp My Salad is catering to Australians’ growing desire for healthy ingredients and creative cooking at home.

While the US has its fair share of plant-based spots that focus on ‘clean’ eating, with its flavorful food and daring marketing, Slutty Vegan proves the over-the-top, indulgent approach to vegan fare is a winner, especially for an audience that’s often excluded from mainstream vegan culture.

Many people are familiar with the health and environmental benefits of a plant-based diet, but inconvenience and cost barriers mean they still eat meat. To help budget-conscious Americans feed their vegan curiosity, brands are lowering the price of meat alternatives.