Black communities in the US are turning to urban gardening to combat rising food injustice, especially after the pandemic. Pushing back against food insecurity, they’re becoming more self-sufficient but want to see brands stepping in to support them with better food access and options.

Instead of the coronavirus pandemic being the ‘great leveller’, it has highlighted the number of people who deal with food insecurity. Working to get meals to vulnerable Londoners, The Felix Project uses surplus restaurant and supermarket food to fight food poverty in the capital.

More than ten million Britons are underserved by healthy and affordable food outlets. They live in what are known as food deserts, whether in housing estates or rural areas, and socioeconomic factors mean it’s the poorest that are hit the worst. How can brands better cater to these areas?

Growing in popularity, British urban farms are yielding the same as conventional farms. As a potential contribution to tackling food insecurity, while making cities greener, urban farming may provide a platform for brands to create strong community bonds and uplift their eco credentials.