Black communities in the US are turning to urban gardening to combat rising food injustice, especially after the pandemic. Pushing back against food insecurity, they’re becoming more self-sufficient but want to see brands stepping in to support them with better food access and options.

As people look for more sustainable food options, urban farming is growing in popularity. With vertical farms aiding in a sustainable urban redesign, brands that make use of their space for agriculture can help shift perceptions of farming into the future, earning eco-credentials in the process.

Instead of the coronavirus pandemic being the ‘great leveller’, it has highlighted the number of people who deal with food insecurity. Working to get meals to vulnerable Londoners, The Felix Project uses surplus restaurant and supermarket food to fight food poverty in the capital.

As ideas around what it means to eat well evolve, brands looking to serve up better-for-you options must keep in mind that Gen Yers no longer believe in abstaining from certain items or adopting a one-size-fits-all approach. So, what can they offer to meet this cohort’s discerning tastes?