Tiring of Big Tech, Gen Zers are seeking out alternative platforms. Members of Gen Z Mafia are building the tech world they want to see from the ground up. Since its launch, users include college and high school students, founders, and young employees at tech companies and start-ups.

Gen Z job hunters could finally see their hours of TikTok editing skills become a route to employment, as TikTok tests out a recruitment interface. As people aspire to find work in the creator economy, they're looking for the best ways to showcase their skills – and it could be a 15-second video.

To outsiders, TikTok may simply seem like an endless source of entertaining distractions. But beyond the musical duets and dance challenges lies a trove of useful tips designed to help the platform’s Gen Z users thrive. What exactly is #ProductivityTok and why is it flourishing?

From starting a job remotely to working from home, the pandemic has shaken up how people communicate in the workplace. As a result, office social skills have suffered. As the UK begins to return to in-person working, companies can offer a helping hand by nurturing employees' soft skills.