According to research by Pew, Americans with disabilities are less likely to own digital devices and are more reluctant to use the internet. With a continuously growing digital divide, there's an appetite for brands to create tech offerings that are accessible to all.

After a tough pandemic year, brands cannot afford to ignore the shopping challenges faced by customers with disabilities, who have a spending power of trillions of dollars. There’s an opportunity for brands to build back better by making their web designs and in-store experiences more accessible.

The pandemic has exposed how the visually-impaired community is being failed by poor web and app design. This report examines the implications of the growing ‘senior surfer’ cohort and opportunities for brands to increase revenue and build a stronger society through user-centric design.

The impacts of social inequality became abundantly clear in 2020 amid the pandemic and BLM protests – but this issue doesn’t just affect the physical world. Canvas8 spoke to Dr. Francesca Sobande about how social inequalities manifest online and how brands can foster inclusive digital spaces.