With many missing out on their usual festive affairs due to the pandemic, Britons are longing for that Christmas spirit this winter. But with strong eco concerns, many are envisioning a green Christmas that still captures the magic of the most special time of the year.

While the US has its fair share of plant-based spots that focus on ‘clean’ eating, with its flavorful food and daring marketing, Slutty Vegan proves the over-the-top, indulgent approach to vegan fare is a winner, especially for an audience that’s often excluded from mainstream vegan culture.

Confectionery giant Cadbury has created a duo of ‘Plant Bars’ which will be found on supermarket shelves starting in November 2021. As the demand for plant-based grocery is surging, brands are competing with each other to create alternative versions of all-time favourites.

With vegan ranges available at supermarkets and fast food chains across the UK, it’s never been easier to adopt an animal-free diet. But who – and what – is helping to bring this formerly niche diet into the mainstream? And how can brands create excitement for those looking to cut back on meat?