What will Christmas 2021 look like? Aldi is getting in early on Christmas calculations by introducing Junemas. Instead of asking people to wait until December to reclaim the Christmas they didn’t have in 2020, it’s inviting people to enjoy mince pies and family time in June instead.

The COVID-19 crisis forced many Americans to reconsider their budgets and environmental impact, leading some to embrace the resale market – a penchant that looks set to outlive the pandemic for many Gen Yers. So, how can brands facilitate and reap the benefits of second-hand purchasing?

With non-essential stores closed and shoppers anxious about crowds, John Lewis is bringing the festive experience to the digital realm with its 3D virtual store. Showing how shops can evolve their offering for Christmas 2020, the retailer is leaning into the AR shopping experience.

The novel coronavirus that began sweeping the globe in early 2020 has made it difficult – and sometimes impossible – to engage in time-honored holiday traditions with loved ones. With no return to normal in sight, how will Americans adapt their celebratory habits for the short- and long-term?