Scarcity and exclusivity were the pillars upon which the modern sneaker market was built, but with brands rushing to claim dominance through collaborations and countless drops, these factors are losing relevance for many buyers. So, how do sneakerheads now determine the value of footwear?

Veja’s popularity has been fuelled by celebrity hype, but also by its emphasis on social and environmental responsibility. Tapping into demands for ethical apparel that suits all types of lifestyles with the creation of the Condor running shoe, Veja offers the first petrol-free trainers.

Nike has released a pair of ‘hands-free’ sneakers that combine accessible functionality with style. The GO FlyeEase kicks are designed to be put on without any laces or straps, catering to the needs of people with disabilities and reduced mobility without skimping on the sneakerhead cool factor.

Combating the touts that buy up special edition sneakers to resell at inflated prices, Nike is releasing its Access Codes scheme. But is this new sales approach more than a pathway to a better shopping experience? Is it feeding our need to be part of the insider crowd?