Sneaker culture in Australia is thriving, and a new market is expanding at the intersection of streetwear and luxury. Innovative retail store Sneakerboy appeases both the thirst for digital retail experiences and the demand for great footwear.

Whether coffee or chocolate, pizza or pencils, connoisseurship has become a pastime for the masses. But if anyone can become a connoisseur of anything, will the concept lose its mystique?

Converse is launching an app which will let fans design and sell their own trainers to their friends and families through Facebook. And if they are able to shift enough units, they will be rewarded with a free pair for themselves.

Facebook group Wavey Garms is a place for ‘cool’ people to sell their second-hand designer clothing – but not everyone gets accepted. With over 1,000 membership requests every week, what’s drawing the numbers?