Embracing the American craft beer drinker's evolving taste buds, brewery Clown Shoes Beer is catering to more experimental inclinations. Pandemic stay-at-home orders have Americans craving any sense of normalcy – quirky bevs combine indulgence with the ease of cracking open a beer.

When it comes to choosing beer, first impressions are everything – but that can leave people wanting to know more about the brand itself. Hoping to offer a deeper insight is the AI app Third Aurora which introduces people to behind-the-scenes information about people's favorite breweries.

Environmental concerns are increasingly influencing people’s purchasing habits across sectors, as evidenced by the growing demand for plant-based ‘meat’ and electric vehicles. But how might these eco-conscious consumers reshape the beer industry? And what can brewers do to be more sustainable?

Novel foods and sweet treats have been a way for people to combat the psychological toll of lockdown. Meeting people's desire for comfort and micro-treats is a wave of pastry stouts, showing that, while wellness is important, people are looking for decadent drinks, too.