Environmental concerns are increasingly influencing people’s purchasing habits across sectors, as evidenced by the growing demand for plant-based ‘meat’ and electric vehicles. But how might these eco-conscious consumers reshape the beer industry? And what can brewers do to be more sustainable?

Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?

Health concerns are front-of-mind for many Britons amid the pandemic, leading some to reconsider their consumption habits. As a result, functional beverages are having a moment, including Fungtn - an alcohol-free, adaptogenic craft beer that claims to have restorative health benefits.

Nostalgia has mentally transported people to better times during the pandemic and manifested itself in a growing demand for iconic 90s comfort foods. Noting that people have been snacking on retro treats, Pizza Hut is also going back in time, offering a Pac-Man AR experience on its boxes.