Food plays a central role in Chinese culture, and historically, the country's food culture has been characterised by extravagance and indulgence. But people in China are increasingly conscious of food waste, leading to shifts in eating behaviours and rituals that brands can tap into.

With the pandemic having disrupted city life and people’s routines, many adopted and embraced slower, more mindful practices such as cooking at home or food-saving habits. But as restrictions lift and life-as-normal starts to resume, many of these positive behaviours are beginning to wane.

Britons are feeling increasingly passionate about reducing their food waste footprint and buying from more ethical brands. Community-focussed app Too Good To Go is helping diners eat in a more sustainable way, connecting them with popular restaurants and cafes that want to shift their leftovers.

Will homes remain the main destination for food and drink experiences? How can diets help maintain mental health? And who will people turn to for their groceries? In this part of the 2021 Expert Outlook, we speak to three experts about how the events of 2020 are shaping eating and drinking habits.