Tmall Luxury Pavilion is an e-commerce storefront and ‘an app within an app’ on Tmall that drives shopper engagement with luxury brands. By operating with invite-only access, it uses exclusivity to highlight its luxe appeal and mimic the atmosphere of brick-and-mortar retail.

Messaging, mostly an intimate and private form of communication, is being used by brands to connect with their consumers. As people spend more time on messaging apps than ever, c-commerce is set to grow in importance as a touchpoint between people and brands.

A pandemic success story, Canada-born multinational e-commerce platform Shopify is positioning itself as the company that puts the power back into the hands of small to medium-sized independent businesses, especially those that have long faced stiff competition from Amazon.

COVID-19 has led to an uplift in e-commerce, and customers are planning to keep much of their shopping online way beyond the pandemic’s end. Canvas8 spoke to brand expert Mark Pilkington, author of Retail Recovery, about the role bricks and mortar stores will play for consumers in the future.