Tmall Luxury Pavilion: the future of luxe e-commerce
Tmall Luxury Pavilion: the future of luxe e-commerce

Tmall Luxury Pavilion is an e-commerce storefront and ‘an app within an app’ on Tmall that drives shopper engagement with luxury brands. By operating with invite-only access, it uses exclusivity to highlight its luxe appeal and mimic the atmosphere of brick-and-mortar retail.