Tmall Luxury Pavilion is an e-commerce storefront and ‘an app within an app’ on Tmall that drives shopper engagement with luxury brands. By operating with invite-only access, it uses exclusivity to highlight its luxe appeal and mimic the atmosphere of brick-and-mortar retail.
In a bid to cash in on Chinese beauty junkies’ love of cosmetics, Japanese brand RMK has launched a flagship store in China. But you won't find it in a brick-and-mortar store – appealing to a preference for online shopping, the store is located on e-commerce giant Tmall Global.
As affluent luxury consumers in China demand brands take steps to be accountable for their environmental impact, these companies are pivoting to flout their sustainable credentials. For legacy brand Erdos, this means diversifying the product offer and targeting new markets.
Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?
With store closures, reduced custom, and an abundance of excess stock, the luxury industry is feeling the impact of the pandemic. Alibaba hopes that Luxury Soho, a platform to sell excess stock at discounted prices, will lure Chinese Gen Zers into post-COVID-19 spending.