Following the company’s debut in December 2020 with $50 hand-rolled joints, Monogram, the luxury cannabis brand launched by Jay-Z, has unveiled an awareness campaign that seeks to call attention to the hypocrisy inherent in the drug policies and regulations across the US.

Superette’s cannabis dispensary in Ottawa is a technicolour immersion into the brand’s playful personality. Presenting itself as a retail experience that’s entertaining yet otherwordly, Superette is a lighthearted approach to cannabis retail, which is often characterised by high-end or hi-tech aesthetics.

Cannabis use among older Americans is becoming less taboo – with many turning to the drug to manage pain, ameliorate anxiety, or simply unwind after a long day. Use is up among this cohort, thanks in part to brands offering easily accessible products with reliable dosing.

The ways people go travelling and take part in leisure activities are likely to be disrupted until the end of 2020 at the very least. Yet while flights to distant destinations and multi-country tours may be off the cards, scaled-back trips closer to home are booming as holidaymakers seek sustainable and hygienic outlets for their wanderlust.