American luxury retailer Barneys has started selling high-end accessories for cannabis consumers in its Southern California store. Established retailers are recognizing a cultural shift in the luxury market and are adapting their offering to help normalise and elevate cannabis consumption.

Following the company’s debut in December 2020 with $50 hand-rolled joints, Monogram, the luxury cannabis brand launched by Jay-Z, has unveiled an awareness campaign that seeks to call attention to the hypocrisy inherent in the drug policies and regulations across the US.

Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?

The legalization of marijuana in Canada and several US states has sparked a boom in ‘canna-tourism’. However, restrictions on where people can light up are making it difficult for visitors to partake. PotRentals caters to this crowd with a collection of weed-friendly accommodations and experiences.