The pandemic has changed Americans’ attitudes towards dating, pushing for a slower and more in-depth approach to courtship. As life under lockdown undercuts many social interactions, people have been left with more emotional bandwidth to dedicate to romantic relationships.

Lockdown forced many couples in the UK to spend almost all of their time together, causing some to get closer while others barely constrained their tensions. As WFH life looks set to continue in 2021, how can brands help them resolve problems and restore a sense of spontaneity and intimacy?

For many couples, lockdown has put a strain on their relationship – almost half of Americans say it’s been tricky to keep the spark alive. Canvas8 spoke to Ximena Garcia-Rada, doctoral candidate at Harvard Business School, to learn how relationship rituals can act as powerful commitment tools.

Hinge has introduced a feature to make virtual dates less awkward as the COVID-19 pandemic puts strict restrictions on IRL social interaction. With dating gone virtual amid social distancing, people may need a nudge to dip their toes into the unchartered waters of digital dating.