Raised on a digital diet, second-hand-savvy Gen Zers have changed the shopping landscape, and Depop influencers are at the heart of this shopping revolution: they’re bringing the currency of clout and cashing in by serving sustainable looks. How can brands get in on the action, too?

With growing disposable income, tweens and teens use shopping as a means of expressing their independence. Offering inexpensive items in visually stimulating one-stop shops all over the country, Five Below caters to young shoppers with thrifty and energetic sensibilities.

How are people thrifting to find looks that last? Why are fashion's historic elitism and exclusivity losing their allure? How has the pandemic turned getting dressed into a form of self-care? And in what ways are people expecting brands to act for social good?

Tired of brands that lack transparency or refuse to take risks, some Gen Yers and Zers Down Under are embracing a DIY mindset and launching their own firms. How are these small businesses winning over the hearts and wallets of young consumers, and what can big brands learn from them?