Climate concerns are reshaping the ways that brands operate across sectors. In the auto industry, this has manifested in the adoption of hybrid and electric drivetrains – but how else can manufacturers tap into eco sentiments? And how are luxury brands making green machines more appealing?

Electric vehicles have gone from being slow and boring to packed with geeky features thanks to Tesla's constant innovation in the car industry. But in Europe, the Renault Zoe has topped best-selling lists thanks to its affordability, accessibility, and functional nature.

As public discourse shifts from pandemic bedlam to a green recovery, ride-hailing companies are promising all-electric fleets to cater to shifting values. But will eco-friendly vehicles be enough to attract passengers after a year-long slump? And what else do Americans expect from these services?

The uptake of electric vehicles has boomed since they made their debut in the early 2010s. But with the price point of EVs and entrenched habits proving a barrier to usage, German start-up &Charge is using the loyalty scheme model to make climate change a frictionless part of daily life.