Have indie brands killed off the beauty influencer? Are self-cleaning products the future? Has lockdown home-pampering shaped skincare routines for good? In this part of the 2021 Expert Outlook, we speak to three experts about how people are seeking new forms of comfort from their beauty routines.
Lockdown measures have led people to rethink their self-care routines, causing many to adopt DIY treatments. How might this switch to at-home alternatives promote the acceptance of bodily quirks that have long been considered shameful? And how can brands help combat lingering beauty taboos?
The inability to try products in person has long been a barrier to buying beauty online, but with stores closed due to the COVID-19 pandemic, people have become increasingly reliant on e-commerce. How are brands innovating their e-tail offerings to both enhance discovery and assuage concerns?
Compared to past generations of teens, Gen Z’s aesthetic ideals are distinctly low-key, with the pursuit of an inside-out glow meaning that cosmetics purchases tend to revolve around intelligent skincare routines. So, how does make-up fit into this minimalist approach to beauty?
As people turn to their beauty routines in an attempt to reduce anxiety and enjoy moments of calm, the ‘slow’ grooming of Crown Affair is winning fans. A holistic approach that’s refreshingly simple and rooted in ritual, Crown Affair’s retro style is modernizing hair care.