Trap star Bad Bunny has teamed up with Crocs on a limited-edition pair of shoes that sold out in just 16 minutes. While comfort is a pandemic draw, Crocs’ 2020 success is also underpinned by the fact that people want to identify with pop culture and express their fandom through fashion.

Brands have played an important role in maintaining a sense of normality throughout 2020. But with many events paused and daily routines upheaved, connecting with audiences has been challenging out of the home. How can brands adapt partnerships and messaging to shifting habits and values?

Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.

Just Eat has joined forces with Snoop Dogg to jazz up its popular jingle in an extended ad. By harnessing a popular icon to provide lighthearted and likely viral content, Just Eat is doubling down on its strategy to pivot from delivering food to delivering joy, which is especially prescient during lockdown.