There are some companies that stand at the forefront of their sectors due to their history of success – from Heinz’s tinned goods to Apple’s sleek gadgets. But to what extent does brand heritage influence buying decisions? Canvas8 polled 1,000 Britons and spoke to eight people to find out.

Armchair sports fans have long shouted at their screens thinking they know which plays, players, and moves should be used. Fan Controlled Football gives fans the power to make those calls. Streamed live on Twitch, FCF is an interactive experience where users have a direct impact on their team.

By the time women’s football was finally legalised in Brazil in 1979, the men’s team were three-time world champions. To bring more attention and support to the women’s team, soda brand Guaraná Antarctica is donating space on its cans for sponsors to print their logos.

The weekly pilgrimage to a stadium may have defined football fandom in the past, but people nowadays have a breadth of ways to engage in the beautiful game. From ‘dark social’ discussions to artsy magazines, passionate support goes far beyond simply spectating.