Many young people are eager to adopt sustainable habits, but it’s easier said than done, especially when it comes to fashion. An app is hoping to close that intention-action gap by rewarding people for rewearing pieces of clothing, bringing an element of gamification to sustainable wardrobes.

From virtual sharing groups to designer rental schemes, the appetite for clothes swapping and sharing has increased in the pandemic. Heightened sustainable concerns paired with tightened purse strings means young, tech-savvy Britons are driving the growth of second-hand and peer-to-peer retail.

Second-hand bargain-hunting is thriving as Americans browse thrift stores and resale sites for sustainable fashion and rare finds. But are they willing to splash out on pre-loved luxury? Canvas8 spoke to 20 people nationwide to understand why they would or wouldn’t buy high-end hand-me-downs.

Price is often highlighted as the main driver behind fashion choices. In spite of people’s desire to shop eco-friendly, there’s a high barrier to entry for most ethical brands. Is fashion resale a way to ensure greater eco access, or is the second-hand market causing more problems than it solves?