Signal8 Feb 2021
Values-led Gen Zers lead rise in second-hand fashion

From virtual sharing groups to designer rental schemes, the appetite for clothes swapping and sharing has increased in the pandemic. Heightened sustainable concerns paired with tightened purse strings means young, tech-savvy Britons are driving the growth of second-hand and peer-to-peer retail.

Values-led Gen Zers lead rise in second-hand fashion