Amid rising student loans and concerns over ‘elitist’ admission policies, the proportion of Americans who see value in a college education is falling. Brands may be able to step in by offering accessible learning opportunities and helping people develop their skills to better their career prospects.

Tiring of Big Tech, Gen Zers are seeking out alternative platforms. Members of Gen Z Mafia are building the tech world they want to see from the ground up. Since its launch, users include college and high school students, founders, and young employees at tech companies and start-ups.

Facing job losses, salary freezes, and progression pauses, Gen Yers are questioning the value of higher education and their student debt. Financial brands have the chance to tailor payment terms or services to help those who are hard-hit navigate an economic crisis that’s out of their hands.

Raised on a digital diet, second-hand-savvy Gen Zers have changed the shopping landscape, and Depop influencers are at the heart of this shopping revolution: they’re bringing the currency of clout and cashing in by serving sustainable looks. How can brands get in on the action, too?