Signal3 Mar 2021
Heinz rewards patient fans to show it's worth the wait

‘Patience is a virtue’ is an overused but under-practised proverb in the era of instant gratification. Heinz has launched a campaign that uses its ketchup to highlight the importance of patience in a fast-paced society and is rewarding fans who practise it.

Heinz rewards patient fans to show it's worth the wait