Signal3 Mar 2021
Dads more likely than moms to encourage gendered play

Mr. Potatohead is the latest toy to get a gender-neutral update, and while many parents applaud this shift, dads lag behind moms when it comes to moving beyond the gender binary in toys. With this in mind, brands would do well to adapt their messaging when talking to mothers and fathers.

Dads more likely than moms to encourage gendered play