Toca Boca isn’t your typical children’s app maker. Instead of teaching phonics or how to count, its open-ended games invite kids to use their imaginations and roleplay in a variety of settings. How is it challenging the goal-oriented approach to learning that parents and educators are used to?

Mattel has unveiled a line of dolls with customisable gender identities. The toy brand is making a concerted effort to break from the gender norms reinforced by hyper-feminine Barbie dolls, recognizing that 'for girls' and 'for boys' labels are increasingly seen as outdated.

While people with disabilities have long been overlooked, brands are waking up to the fact that there are 93 million disabled children globally. Inclusive design by mainstream brands provides an opportunity for companies to fuel social change through the promotion of quality of life and equality.

Retail brand Very has released a campaign ahead of the Christmas season showcasing its range of toys. By showing a small girl transported into worlds where the toys come alive, seeing her take on roles ranging from a vet to a builder, the ad breaks down gendered stereotypes.