The Eurocentric beauty ideals that have long been the norm in Western countries are being dismantled as inclusivity gets higher on people’s priority list. By embracing historically stigmatized beauty traits, TooD is shifting the beauty landscape and helping to shape a more diverse environment.

A bias against darker skin pervades Indian society, impacting the way individuals are perceived by others and their potential for success, all the while harming physical and mental health. So, how can brands that have long been complicit in colourism combat this form of discrimination?

The idea that only women are interested in beauty products is increasingly fading across the globe. In India, men are just as likely as women to buy beauty, and as taboos break down, there’s room for brands to engage with male audiences more overtly and tailor products to their preferences.

Skincare aficionados may have spent the best part of the 2010s championing K-beauty, but amid the uncertainty of the pandemic, Japanese rituals have gained fresh relevance around the world. How is J-beauty balancing old and new wisdom to meet evolving consumer needs?