The travel industry has been hit hard by the COVID-19 pandemic, with many people simply not allowed to travel, and others choosing not to. For Australian brand Tripfuser, this presented an opportunity to innovate and meet people’s travel lust with a bubble-based strategy.

Etihad Airways is giving out complimentary snood-style masks to its first and business class passengers. As people look for safe solutions to travel amid COVID-19 fears, consumers will respond well to initiatives that cater to pandemic worries while removing some of the discomfort of new rules.

How has the pandemic changed what we do in cities? Will booking a holiday ever be stress-free? Has restaurant dining changed forever? In this part of the 2021 Expert Outlook, we speak to three experts about how people are socialising at a distance and finding fun in safe experiences.

Demand for bucket list holidays has shot up as people are craving adventure and the extraordinary after the pandemic lockdown. Companies that provide new experiences for people desiring the different can help bring a spark back to their lives as well as meet shifting priorities.