HBO, Disney Plus, Apple+, and now Peacock – there are now around 300 streaming services in the US. But despite an initial wave of interest during the pandemic, consumer behavior has shifted, with many people reassessing which services are worth their buck. What does this mean for big providers?

Streaming services boomed during COVID-19 as people sought at-home entertainment to stave off boredom. Disney+ emerged as one of the biggest winners of 2020, but what does its success reveal about the future of viewing? And how do people want to engage with film and TV moving forward?

The more time people spend at home, the more variety they demand from streaming platforms, causing decision fatigue in the process. In a bid to combat the problem, Plex has added new channels to its app with customization options to tap into the traditional TV experience with a personalized twist.

While it may seem unlikely that people would have FOMO amid a global pandemic, Canvas8 spoke to Patrick McGinnis, author of FOMO: Practical Decision Making in a World Overwhelmed by Choice to understand the role media and entertainment play in generating FOBO during lockdown.