Buying clothes that don’t exist seems like a scene from The Emperor’s New Clothes, but people are getting into digital design. As sustainable concerns peak, shoppers want novel ways to embrace their style and identity. Digital fashion house The Fabricant helps us dress up online, without the excess.

As the digital and physical worlds of fashion continue to fuse, the industry is innovating to offer engaging, immersive experiences. With people's interest in sustainability and technology rising, retail spaces and campaigns are turning virtual – meaning the emperor’s new clothes just got real.

Greenhouse Auctions has launched its platform in a bid to make art auctions more transparent and representative of new industry entrants. With an influx of young HNWIs beginning to invest in art, they’re rejecting old models of acquirement and want ones that speak authentically to them.

Gucci has designed an exclusive virtual collection for mobile gaming app Tennis Clash, letting players dress up their in-game avatars. The luxury fashion house, already a dab hand at blending luxury and gaming, is looking to up its engagement with fans while stores remain closed.