Body positivity began as an inclusive movement, but is now dominated by curvy, white women who fit traditional beauty structures. In what ways does the concept of ‘body neutrality’ differ to promote positive self-perceptions? And how can brands help break the cycle of self-hatred?

Instagram has introduced a ban on weight-loss ads, with a focus on protecting vulnerable teens. With the link between social media use and poor mental health in teenagers widely publicised, Instagram is hoping to regain confidence by demonstrating a commitment to user safety and wellbeing.

With America’s top three failed New Year’s resolutions all related to health and fitness, losing a few pounds is often far easier said than done. Hoping to challenge traditional attitudes towards weight management, Shapa is a smart scale that doesn’t tell users how much they weigh.

Keeping fit during quarantine is difficult at the best of times, but for older gym-goers, e-workouts aimed at fit and young participants are exclusionary. Mighty Health is a fitness and wellness app aimed at over-50s, with classes, nutrition advice, and coaching tailored to their needs.