Research shows that people may hesitate to buy products that over-emphasise their eco credentials because they consider green options to be ineffective. With this in mind, brands promoting sustainable products would do well to focus communications on their practical properties.

Organic and sustainable homecare products may have been on the rise pre-pandemic, but as hygiene becomes a top priority, people are bringing a new set of demands to domestic maintenance. Brands in the home space have the opportunity to pivot to meet these shifting preferences.

The COVID-19 pandemic has upheaved societies around the world – perhaps permanently. There’s an acknowledgement that everyday life will have to change post-lockdown to avoid further outbreaks, but could this transition also present a chance to usher in a fairer, greener, and less lonely future?

As Americans become more socially and politically engaged, they want to support brands that share their values. Progressive Shopper clues online shoppers into a brand’s political affiliations, offering liberal Americans a chance to put their money where their mouth is.