A lot of businesses traffic in American exceptionalism, tapping into national pride as part of their creative comms and brand identity. But while such aspirational messaging used to resonate with Americans – and many people around the world – will COVID-19 make this narrative less appealing?

Amid economic and political turbulence, the idea that anyone can see success in the US is being increasingly questioned. Canvas8 polled 1,000 Americans and spoke to thirteen people to find out whether they think the American Dream still exists and whether it’s achievable.

Beer cans were once seen as the cheap alternative to bottles for those too young or poor to afford the glass casing – but that couldn’t be further from the truth today. Store aisles and social feeds are filled with colorful can designs, but what’s caused these receptacles to make such a comeback?

In Budweiser’s Super Bowl LIV ad, the beermaker looks to redefine stereotypical ideas about Americans. By highlighting small acts of kindness and heroism among everyday individuals, the ad unites viewers, offering a nuanced and thoughtful depiction of what it means to be an American.